Understanding how shoppers move once they enter a store has been one of the areas where brick-and-mortar retailers have been at a significant disadvantage. Trackometrix offers a number of solutions to understand in-store shopper activity and movement, with varying levels of detail and granularity.
Trackometrix shopper activity maps allows retailers to check the effectiveness of isles. Trackometrix establishes three perimeters per isle to check foot path, interest in shelf or product and intent to purchase.
- Kinetic Heat Maps: Allow retailers to understand shopper movement in their stores, be it high-traffic areas, bottlenecks, or neglected areas that need attention.
- Department Path Analysis Maps: Shows specific information about the departments that shoppers visit and in which order based on mobile detection.