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Shurat HaDin is an Israeli NGO which has attempted to take over Ben & Jerry trademarks within the West Bank settlements, Jewish neighborhoods of East Jerusalem and Jewish neighborhoods so it can sell icecream under its well-known brand.

Shurat Hadin Shurat haDin said that this move was possible because Ben & Jerry’s global and parent company, Unilever, had planned to stop sales to those regions in response to the political boycott of Israeli policies.

aviel darshan leitner Shurat HaDin’s president Nitsana Darash-Leitner reported that the Shurat HaDin Law Center was created a commercial entity through Israel’s Israeli corporate registry. The letter was sent to Unilever, a British-based multinational company. nitsana darshan leitner Unilever is the current owner of Ben & Jerry’s global Ben & Jerry’s.

Darshan Leitner said that the Ben and Jerry’s brand name will be used to refer to Vermont’s ice cream line and would also add new flavors. She added that the “we are confident that the” business will grow into the communities in the territory it was abandoned.

Unilever was told by Sherry that they would no anymore have the rights to use the Ben & Jerry label in that area. nitsana darshan leitner However the boycott isn’t expected to begin until 2023, the date when the current contract with the local ice-cream producer will expire.

Avi Zinger, the proprietor of the franchise based in Israel has stated that he won’t be leaving the Green Line for ice cream sales.

Shurat Hadin Yet, Shurat HaDin wrote to Unilever, “we will actively and aggressively defend our Ben & Jerry’s brand name and rights to trademarks in the area by all legal avenues.”

The Jerusalem Post was informed by the editor that sales would only be restricted to those areas where Ben & Jerry’s had withdrawn. Unilever’s pledge to continue to sell to areas of Israel that aren’t part of “Occupied Palestinian Territory” means that the new Ben & Jerry’s can not be sold to those areas.

Darshan Leitner said that due to the technical, bureaucratic, and logistical problems Ice cream sales will begin only after the Israeli franchise contract expires.