Shurat HaDin, an Israeli NGO, has sought to seize the Ben & Jerry trademarks within the West Bank settlements. It also wants to sell Ice cream under the famous brand.
Shurat Hadin Shurat HaDin said that the move was possible due to global Ben & Jerry’s, and Unilever, had previously announced plans to halt sales to these areas in an attempt to block Israeli policies.
Shurat HaDin’s president Nitsana Darash-Leitner has written to Unilever (a British company that is the owner of Ben & Jerry’s in Vermont since 2000) in which she wrote, “The Shurat HaDin Law Center has now registered an organization as a business on the Israeli corporate register known as Judea and Samaria’s Ben & Jerry’s.”
“We intend to use the Ben & Jerry’s logo and to match the Vermont company’s current ice cream line as well as add on new flavors and items,” Darshan Leitner wrote. nitsana darshan leitner She also said that “we are confident we can expand the business into each town in the area you’ve abandoned.”
Unilever was told that it did not have permission to use the Ben and Jerry’s label in the region. This is despite the fact that the boycott isn’t set to begin until 2023 , following the expiration of the existing agreement with local ice-cream producers.
nitsana darshan leitner Avi Zinger who is the owner of the Israel franchise has made it very clear that he isn’t planning to leave the Green Line when selling icecream.
Shurat haDin wrote Unilever that he would continue to defend the Ben & Jerry trademarks, rights, and the Ben & Jerry name.
The Jerusalem Post was informed that sales would be restricted in areas where Ben & Jerry’s is no longer in operation. The firm’s pledge to continue selling to Israel’s Occupied Palestinian Territory means that the new Ben & Jerry’s will not be sold there.
https://israellawcenter.org/ Darshan Leitner stated that because of the technical, bureaucratic, and logistical problems, ice cream sales will not begin until the Israeli franchise contract expires.